For Dan Findell and the rest of the lads who work at Son of a Stag in London’s re-imagined Brick Lane, grime is something to be celebrated. At least when it comes to their trousers. The jeans they sell are the finest in the world, often hailing from Japan where they still make the thick, indigo-dyed dungarees of a bygone era. And in keeping with the tradition of the cowboys, miners, and brawlers of the 19th century, it is a point of pride for the Stag staffers to never wash their denim. Just to be clear, we’re not talking about missing a few laundry days. They wear their riveted rags for years without passing them within even a whiff of soap.
But the privilege of wearing your pants until they practically stand up on their own doesn’t come cheap. The jeans can cost many hundreds of pounds a pair. Most would agree they are worth it. These are jeans that can last a lifetime, whether you’re building your own cabin in the woods or promenading down the boulevards of Paris.
And the selection is vast: Everything from Edwin to Full Count to Samurai, Studio D’Artisan, Buzz Rickson’s, Copper King to Gilded Age and of course, Lee and Levis Vintage. And not just jeans. Coveralls and overalls, shirts, jackets, and gloves. Everything the modern-day retro-loving working-man fashion plate might need. You could walk into Son of a Stag in a Savile Row suit and walk out ready to go prospecting.
The only real problem will be deciding what make or model of jean you should buy. Which weave, how much indigo, what sort of rivets? But once you’ve made your decision, what you do with them or how often you rinse them is entirely up to you.