Culture, especially corporate culture, is a funny thing. Whether it be a people, a country, or a company, there’s a curious consistency to it all. If the border guard is efficient and professional, much of the rest of the place often proves to be similarly qualified. If the receptionist is friendly and helpful, so too is the executive assistant, and most likely the company’s founder or president.
What does all this have to do with something call the Rodder’s Journal Revival? Plenty, when you consider that The Rodder’s Journal is without a doubt the most painstakingly researched, beautifully photographed source of classic hot rod and custom car design, history, and writing, in the world. When they do anything, it is of the highest quality. And so, when they decided to put on an annual gathering for faithful readers and their cars, The Department of Style was confident it would be worth the drive.
The drive, as it turned out took The Truck of the Department some 1500 miles through New York State, Pennsylvania, and Maryland. It was a stunning drive that took the 1941 Ford truck along America’s Blue Highways, through mountains, past lakes, red barns, small towns, and a chance to meet some lovely people.
The final leg took us to Baltimore and the Pimlico Racetrack for a remarkable meeting of some of the most unique, original, and memorable Rods and Customs you’ll ever encounter, anywhere.
There are larger shows, much larger. There are shows with a greater range of vehicles, more vendors, more entertainment, etc. But for sheer depth and quality, The Rodder’s Journal Revival leaves the rest in the dust.